WHEN WE PREVIOUSLY reported the box-office results for Ben Stein’s “documentary” from this source: Daily Box Office, the figure for Sunday was only an estimate. The then-reported weekend gross was as follows:
$1,205,000 on Friday, $990,000 on Saturday, and an estimated $958,000 on Sunday.
The figure for Sunday has now been changed. That same link is reporting the final, presumably correct figure: Sunday’s gross take wasn’t even close to the original estimate of $958,000. It was actually only $775,000.
We have even worse news for the promoters of this wretched film. If you look at the figures for the twenty top-ranked films (some above Expelled and some below), you will notice that for each of them — well, for 19 of the 20 — the gross receipts followed the same pattern. After the results for Friday, box-office proceeds increased on Saturday, often substantially. Must be a word-of-mouth thing. Then, all twenty experienced a box-office decrease on Sunday.
Expelled alone shows a decrease in box-office revenue for every day since the release. Word-of-mouth advertising is a powerful thing.