How Not To Name a Product

NOW and then there are amusing instances of a company that selects a brand name that has unforeseen connotations. Previous examples are: Shitto sauce, which seems to go along with Wack off! (insect repellent), after which you may need some 666 Cold Medicine.

The latest example comes from what we imagine is a fine little company in the Netherlands. Their very stylish titanium wireless mouse has been named: Intelligent Design.

We understand that it costs 800 Euros, almost $1,200. But who wouldn’t want a product with that name?

Copyright © 2009. The Sensuous Curmudgeon. All rights reserved.

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4 responses to “How Not To Name a Product

  1. I seem to remember that Jay Leno often had a segment with products from the 99cent Store, usually made in China, that had strange names usually caused by mistranslation from the Chinese. That doesn’t seem to be the case here.

    At least this ID is obviously human made with no mention of god having a hand in it. Though I wonder how intelligently it is designed? It doesn’t seem to do any more than the average wireless mouse that you can buy for $50. Heck, it costs more than the average computer. It might be appropriate for some business uses IF it came with a lifetime guarantee and free upgrades for new computers and new technologies. Otherwise it only seems destined as a luxury item from the Neiman Marcus Christmas catalog.

  2. Seriously,
    $1200 US, (what’s that, about $1300 of our Aussie dollars) for a f#$^ing mouse!!!!???

    Gads, surely a sign of the end of times!!!

  3. retiredsciguy

    Hey, Richard!

    I noticed that Wack off! is from Australia as well.
    (Not that that signifies anything about Aussies in general, except that you probably don’t use the slang in use in the U.S.)

  4. I believe I read something about some kind of toilet or something with that name, also, which fits “design theory” well.