This is somewhat off topic, but you may find it amusing. Over at the website of Answers in Genesis (AIG), we noticed a couple of days ago that Ken Ham (ol’ Hambo) had posted this item at his personal blog: The Billboard Battle, in which he informs us:
Yesterday marked the beginning of our new billboard campaign to reach atheists on both coasts of America. Residents and tourists in New York City and the San Francisco Bay Area (and in a few days, Los Angeles and Hollywood) will see these new billboards that encourage them to visit AiG’s website and to read articles and watch a video that present the case for God’s existence.
*Yawn* We’ve posted about Hambo’s billboard activities before — see Ken Ham’s Dinosaur Billboards. What’s so special about his latest campaign? He tells us:
[Y]es, it is a billboard battle of sorts, but in reality it’s a spiritual battle. The battle has been going on for 6,000 years — since the event of Genesis chapter 3 when Adam rebelled against God and sin and death entered the world.
Whoa, baby! This is big stuff! He also says:
Please pray for the “battle of billboards,” that God will use AiG’s latest public campaign to give many Christians the opportunity to challenge those who don’t believe and present the gospel to them. And pray that those who read the billboards will be challenged to think carefully about their worldview and then go to our website for more information …
Do we care? If Hambo wants to spend AIG’s money on billboards, it’s not a problem for us. But somehow this is making news. At one of the Gannett newspapers hosted at cincinnati.com, probably the Cincinnati Enquirer, we read Are 2 organizations in marketing war? Here are some excerpts, with bold font added by us:
The Northern Kentucky group behind the Creation Museum in Petersburg launched a nationwide billboard campaign this month to promote its literal interpretation of the Bible.
“To all of our atheist friends: Thank God you’re wrong,” flashed a video billboard Thursday in New York City’s iconic Times Square.
That should do the job. Let’s read on:
The billboards are in response to atheist billboards that annually pop up in Times Square at Christmas, said Ken Ham, founder and president of Answers in Genesis, the apologetics ministry that built the Creation Museum. “We have just seen a lot of atheists becoming very aggressive in this culture,” Ham said. “A number of them tend to attack Christians or denigrate Christianity.”
Atheists are “becoming very aggressive”? They “tend to attack Christians”? That’s odd — we haven’t seen any reports of such behavior. The news article continues:
Last year, American Atheists spent $25,000 for a Times Square billboard with images of Santa Claus and Jesus that read: “Keep the Merry, dump the myth.” The group is planning another billboard for this holiday season.
Wow — that’s naked aggression! Here’s more:
Dave Silverman, president of American Atheists, said the Answers in Genesis billboards are amateurish. “No atheist is going to change their mind because Answers in Genesis came up with a cute, pithy multimillion dollar slogan,” Silverman said.
Maybe, but Hambo claims that God is using AIG’s billboards, so it looks like an unequal contest. What is all this going to cost? We’re told:
Ham estimates the billboards will cost between $150,000 and $200,000. About $500,000 of Answers in Genesis’ $25 million yearly operating budget is spent on marketing. This summer the group used the rest of the marketing budget for billboards in Columbus, Dayton, Indianapolis, Louisville and Lexington to promote the Creation Museum.
Money well spent! But it’s not over. Silverman says he may respond with a billboard in Cincinnati to counter Hambo’s billboards. What will happen then?
Ham said he’ll wait and see what Silverman does before deciding whether or not to escalate the billboard war.
This is so exciting! We can’t wait to learn how it all turns out. Meanwhile, we’re going to take the dogs for a walk to see what their response will be. They’re never wrong in such matters.
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